H2O
Being a marketing student, I've often been told that we can sell anything. With enough creativity & convincing, us marketers, using the right methods of approach can in fact sell any product. Don't let me start with things we don't need, after all, EVERYONE owns things they don't need. Being a marketing student, I ALSO, managed to comprehend the importance of presenting & packaging. 
Now I understand that water, h2o, is a significant need; it's essential to the protraction of life on earth. I'm all for the reshaping and customization in the process of bottling. As a matter of fact, being able to sell consumers a homogeneous good for double its price due to the sole fact of putting it in a different package IS PRICELESS.
I'm sure some would like to claim water as being heterogeneous, but had I had the power of persuasion; I would easily sell you tap water for triple its price only if I convince you it's from the mist of Avalon. The sad part: You'd like it. Why? Cause it's all the same.
Nevertheless, I'm extremely devastated by the fact of producers who ruin our water. Telling us stories about how tap water would ruin our kidneys and not in these words. Better yet, they manipulate the pure H2O and add chemicals to it; They claim to specialize it!
Baby's water, Flavored water, water with "essential minerals", Calcium water and the list goes on. Even Coke and Pepsi produce water!
Normal Water should be pure, transparent and uncontaminated.
Baby's water? I won't even waste energy on commenting on that.
Flavored? Water with sugar and chemicals?
Essential minerals? It's a given, You CAN'T take credit for things you should contain and/or have.
Calcium? Water already contains calcium, at least it should! But with extra calcium, over a long enough period of time, you'd end up walking with your very own dialysis machine. (CUTE!)
Better yet, How can you trust the water of the same people who sell you drinks that EXPLODE with Mentos?
The way I see it, Don't let them bullshit you with chemically infested water. Don't indulge them to ruin what's once was pure and clean by supporting them and buying their dirty water.
Help keep our water clean.
3 comments:
arent marketers supposed to be innovative and come up with new ideas? we already got BLING H20 water, flaunted by ms. paris hilton..
I never got into that funky water thing when I was in the States. But, you gotta give them credit for taking an age old idea and making money out of it. Plus there are plenty of things that are way more useless than pumped up water being sold for high prices. Hell a freind of mine told me she's thinking of going to London where she can use a machine where you float (?????) in order to lose weight...go figure. Businesses make a lot of money out of selling a healthy image...the idea that just by drinking THAT particular water brand you're gonna be invincible and just by floating (???) you're gonna have the perfect size. At the heart of the matter is our (consumers) quest to get everything done really fast without putting any effort.
extinct dodo,
LOL, Yeah marketers are doing their jobs but how about consumers use their brains?
ziniqua,
Now that's the least of my concern. I can't believe they pushed it far enough to actually sell celebrity's pubic hair!
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